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At Trade Your Vehicle, we focus on mobility needs. We have designed a diverse e-platform to cater for every single need identified in Africa’s transport sector. We’re a young, innovative company offering a refreshing and revolutionary approach to the vehicle and public transport market. Our holistic approach includes advice, design, technology, marketing and the chance to ensure your brand is top of mind when your identified target market makes a decision. Backed by renowned experts in the motor industry, we pride ourselves on being able to offer cutting-edge technology and support to take your brand to new levels. Through the years, our team has established valuable relationships with important stakeholders within the industry. We believe in embracing technology and its continuous development to deliver strong and consistent shareholder returns in the process. We focus on providing our customers with Excellent service and True [...]
Comments Off on 7 Ways Dealerships Can Drive Sales Online
Facebook Marketing Facebook is still one of the most widely used social media platforms – and for very good reason. You can target your consumers with tailored ads, links to your website, and sponsored content. For car dealerships, this could create a broader network of customers thanks to your existing client base sharing, liking and commenting on your content.
Twitter Updates Unlike Facebook that relies on longer, more detailed posts to drive traffic, Twitter is a one-stop news and events platform that keeps your audience updated on your sales, events and news. Have a vehicle auction coming up? Tweet about it! More often than not, your audience will remember those short bits of information instead of simply scrolling past.
The Power of Instagram Instagram might just be the best platform to target new and young drivers. You can create a narrative for your brand that’s transparent, engaging and customer-centric. While you might not sell thousands [...]
Mobility-Online is more than just a vehicle buying and selling platform – it’s a complete virtual solution to all your motoring needs. It’s a sprawling digital network of reputable car dealerships, service providers and potential clients.
We want to make your car buying process as simple and hassle-free as possible, which is why our platform lets you search for thousands of new and pre-owned cars near you that suit your lifestyle.
Browse our digital showroom to find cars for sale in South Africa, or take a look at some of the incredible services we provide. Whether you need finance and insurance advice, vehicle servicing or roadside assistance, we’re ready to help.
We pride ourselves on our professional automotive services because we know that we give our clients our all every time. You are our first priority, which is why you can rest assured knowing that [...]
Comments Off on Vehicle Pricing After Lockdown: What to Expect
Vehicle Pricing After Lockdown: What to Expect
The nationwide lockdown has had an effect on virtually every industry in our country. How will it affect the automotive industry? Read on to see what we predict for the coming year and how we answer some of your burning questions about the effect COVID-19 will have on the automotive industry.
Will I still be able to buy a car?
The good news is that you will still be able to buy a car during the lockdown. In fact, the car buying process remains virtually unchanged up until the point of delivery. In this situation, your new car will be stored at the dealership until their doors are opened again and the lockdown has been lifted. You will also unfortunately not be able to test-drive your car before buying it, but that being said, most dealerships have a virtual or digital showroom where you can [...]
The Mobility Team provides your business with a KPI Dashboard that helps you optimise your business on a daily basis. One of the key focuses of our KPI Dashboard is to show you how much you are spending per vehicle on a daily basis before there is an active buyer.
Why You Should Use It
A KPI (Key Performance Indicator) dashboard helps you focus on making money and not on the units you’ve sold. Used vehicles should be sold within 120 days. If you don’t manage this properly, you lose profit opportunities and it can cost you money where you should be making money. You can establish the exact impact of this lost opportunity by dividing the actual number of days a vehicle has been in stock by your stock turn and then multiply this by your average profit.
Our KPI Dashboard includes 5 different calculators. These are:
Volvo Car South Africa has closed their first quarter on a high, bucking the trend that has seen the sales of all other premium car companies plummet.
In the first three months of 2020, Volvo grew sales by 16%. All other premium manufacturers registered declines, which varied from -2 to -38%. The total passenger car market declined by 6% during this period while the premium segment declined by 18%.
While its sales grew in the first quarter, Volvo has also grown its share of segment. “In March, we achieved an 11.9% share of segment and, for quarter one, it was 10.7%. This compares to 7.7% in 2019,” reveals Greg Maruszewski, managing director of Volvo Car South Africa.
The two star performers in the Volvo range within South [...]
Comments Off on The Difference Between Your Online Business and Your Online Reputation
The Difference Between Your Online Business and Your Online Reputation
Your online presence could make or break your business – especially during times where you’re relying heavily on your online income to carry your through for a few weeks. What is the difference between your online business and your online reputation? Is there even a difference at all? Read on to find out how these two concepts differ.
Your Online Reputation
You could have one of the most incredible services or products in the world, but if your online reputation isn’t up to par, your online business might not make it. Your reputation depends on how you interact with your clients online, the kind of content you share with your audience and the way that you handle feedback or criticism. The best way to build a great online reputation is by:
Sharing high-quality content. Quality over quantity is the phrase of [...]
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How to Connect with Customers Online
In a world where we’re all connected in some way, it’s becoming increasingly difficult to make those connections meaningful. As a small online business, you need to share content and connect with customers in a way that sets you apart from the rest of the pack.
Your audience is most probably actively avoiding the drone of hundreds of brands constantly trying to push a product online. They’re under a never-ending onslaught of advertising, sponsored posts, branding and marketing. How do you make sure that your brand’s voice is heard over the roar? You do it by following these tips:
Quality over quantity is a great guide to not overwhelming your audience with a mountain of posts that are all advertising the same thing. Keep in mind, however, that you can’t only post one Instagram image and expect to grow an engaged audience. The [...]
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How to Store Your Car During Lockdown
Unless you’re an essential worker during this difficult time, your car is probably going to be sitting in the garage (or in your yard) for quite some time. We’re here to answer any questions you have regarding how to store your car during South Africa’s COVID-19 lockdown.
Where should I park my car?
The best place to leave your car for a significant amount of time is in a garage. Parking it under cover is fine as well but your car would be more exposed to the elements. If you can’t do either of those things, try and park your car where it gets a bit of shade during the heat of the day. Avoid parking near trees or shrubs that drop leaves or sap.
Comments Off on When Buying A Vehicle – Observe the Brand Behaviour of the People you dealing with.
Brand behaviour is normally demonstrated by the employees you as the customer must deal with, they are responsible for bringing the brand you are interested in life through their actions and convictions. As so-called ambassadors, employees have very high credibility and normally their behaviour is impressed on you as the customer, business partner, friends and acquaintances as the essence of the particular brand image – when the Behaviour and Arrogance of an employee Superceeds the Brand – take note-for this is not a short term relationship – you will during the ownership of your vehicle have to deal with the people representing a specific brand.
therefore – It is important when you are planning to buy a new or a pre-owned vehicle that you do your research and determine if you are comfortable with the Brand identity and their way of doing business.
In My Mind there is no bad Vehicle on the road – [...]